There are subtle ways to communicate with your customers that you might not have considered, anything can be transformed into an opportunity to tell a story, connect and express the essence of your brand, including food containers.
The latter should be incorporated into the Visual Branding strategy as they provide a way to be recognised instantly, but there are more benefits related to the use of the right containers. This is what we are going to investigate in this article focusing on take out containers, because they are not only seen by your customers but also by other people around them.
Which take out containers?
The first questions to ask is the kind of take out containers you want to utilise, you will find the answers in any branding strategy documentation or by asking the owner or director of the company.
So it is important to select the containers in line with your company culture, because they are able to communicate to your customers in 5 ways.
5 effective ways to use take out containers as a marketing tool
There are unforeseen ways of communicating, hence doing marketing, with take out containers that can lead to huge benefits, read them below and think of them when choosing your containers.
1. Communicate your company’s values
Even food containers can be used as an excuse to state your company’s values. For example, if you choose biodegradable take out food containers, you will tell that your company cares about the environment.
2. Create an emotional connection
Emotions are a powerful instrument to build customers’ loyalty, to inspire and to gain new customers, and we all know how emotions influence our brand perception through advertising, for example. It is possible to create an emotional link with your customers and with your potential ones using take out food containers, how? For example, you can personalise your salad bowls with a significant quote:
I hope everyone that is reading this is having a really good day. And if you are not, just know that in every new minute that passes you have an opportunity to change that – Gillian Anderson
This is something that really catches the attention and makes people create a positive association with your brand.
3. Tell a story
Story-telling is another formidable way to attract customers, how to do this with disposable food containers? For example, let’s say your containers are 100% biodegradable, well just stick a note on your shop window.
You can embellish the story by adding interesting details, for example:
“We believe that a plastic-free world would be better for us and our grand hildren, that’s why we use only biodegradable plastic here.”
4. Create interests for your offer
Creativity is another key to connect effectively with everyone around your brand, and there are infinite applications of creativity in regards to food packaging. Let’s consider for example the bag you use for takeaway orders, here you should strive to create an exceptional package, which doesn’t mean expensive. For example, you could utilise some fancy stickers to seal the bag, perhaps using the customer name for personalisation or get a designer to design an eye-catching artwork.
5. Provide a solution to a problem
Food containers can also provide value for your customers and this a precious way to differentiate yourself from the competition. For example, KFC spent 2 years to deliver a totally new food container that fits cars’ cup holder, this certainly gave the company a competitive edge.
To conclude, anything can be transformed into a marketing tool to differentiate yourself and boost your brand according to your company culture.
Are you looking for effective take out containers? We offer 100% biodegradable food containers suitable for hot food that you can also personalise. Contact us to find out more.